Beauty of Joseon

BEAUTY OF JOSEON is inspired by the aesthetic preferences of women during the Korean Joseon Dynasty, who focused on skincare rather than covering their skin with thick makeup. The cult-favorite products contain Hanbang ingredients, traditional Korean herbal medicine, that promote a healthier, more radiant complexion.

  • Beauty of Joseon Centella Asiatica Calming Mask

    CHF 2.30 4. Face Mask
    Rated 0 out of 5

    The Beauty of Joseon Centella Asiatica Calming Mask is a light and refreshing sheet mask that hydrates and soothes the skin. This sheet mask contains 15% Centella Asiatica extract to soothe skin problems and also contains 3 types of Hyaluronic Acid for intense hydration. Hanbang ingredients (Korean traditional herbal medicine) such as mugwort, ginseng and goji berries are also included to soothe and nourish the skin.

  • Beauty of Joseon Relief Sun: Rice + Probiotics 50ml

    CHF 19.90 10. Suncare
    Rated 0 out of 5

    Beauty of Joseon’s moisturizing chemical sunscreen Relief Sun offers a delicate UV protection with powerful broad-spectrum SPF50+ PA++++. The sun block is enriched with Rice Bran Water and a uniquely formulated Grain Ferment Extract Complex. It deeply moisturizes and nourishes the skin with vitamin B and various minerals. Thanks to its super lightweight creamy texture it glides smoothly on the skin and absorbs quickly without stickiness or leaving a white cast.

    This moist daily sunscreen can be used as the last step of the skincare routine. For best protection, reapply after every 2-3 hours. Great to use for all skin types!

    • Rice Bran Water (69%) purifies the skin, smoothes the complexion and reduces the appearance of fine lines and pores.
    • Oryza Sativa (Rice) Extract (30%) protects the skin from dehydrating and drying by reducing the loss of moisture from the skin.
    • Lactobacillus/Rice Ferment has a potent soothing effect that in turn strengthens skin’s ability to defend itself from aggressors.
    • Niacinamide helps to visibly minimize enlarged pores, improves uneven skin tone, softens fine lines or wrinkles and diminishes dullness.
  • Beauty of Joseon Dynasty Cream 50ml

    CHF 25.50 8. Moisturizer
    Rated 0 out of 5

    It’s enriched with nourishing hanbang (traditional Korean herbal medicine) ingredients like ginseng and orchid extract to moisturize, brighten and tighten skin. The formula also helps strengthen the moisture barrier so skin stays hydrated longer.

  • Beauty of Joseon Revive Eye Serum : Ginseng + Retinal

    CHF 16.30 5. Essence Serum Oil
    Rated 0 out of 5

    Pamper your delicate under-eye area with the Revive Eye Serum : Ginseng + Retinal by Beauty of Joseon.
    The star ingredient of this eye serum is Ginseng Root Extract, which is rich in Saponin helping to quickly supply moisture to the skin and maintain it deep inside the skin for a long time for a youthful, healthy glow. Retinal is a vitamin A derivative and has long been used throughout the history of skincare to improve wrinkles and fine lines. This eye serum has a light, silky texture that spreads softly and provides a feeling of nourishment, without leaving any stickiness after usage.
    Suitable for sensitive skin types which present signs of aging.

    • 10% Ginseng Root Extract boosts skin hydration, diminishes rough texture, helps fade uneven skin tone, and improves wrinkles.
    • 2% Retinal Liposome boosts collagen production, providing firm, elastic, plump, and younger-looking skin.
    • Niacinamide works against wrinkles, fine lines, pigment spots and evens out the complexion.

    Good to know: Retinal works faster and more effectively on the skin than retinol. The BOJ team used a ‘retinal liposome’ that was stabilized by breaking the retinal into smaller elements, enclosing it in liposomes and then adding ingredients such as natural lipids and oils.

  • Beauty of Joseon Dynasty Cream 100ml

    CHF 30.50 8. Moisturizer
    Rated 0 out of 5

    It’s enriched with nourishing hanbang (traditional Korean herbal medicine) ingredients like ginseng and orchid extract to moisturize, brighten and tighten skin. The formula also helps strengthen the moisture barrier so skin stays hydrated longer.

  • Beauty of Joseon Radiance Cleansing Balm 100ml

    CHF 20.70 1. Face Cleanser
    Rated 0 out of 5

    Beauty of Joseon Radiance Cleansing Balm creates a clean canvas for your skin to absorb your skincare. This sherbet-like, nutrient-rich cleansing balm will melt away all the makeup, dirt and impurities from your skin without irritating or tugging your skin. The balm also offers additional antioxidant and brightening benefits. 

  • Beauty of Joseon Glow Serum: Propolis+Niacinamide 30ml

    CHF 19.70 5. Essence Serum Oil
    Rated 0 out of 5

    Beauty of Joseon Glow Serum Propolis+Niacinamide is a honey-like serum infused with the ingredients of traditional Korean herbal medicine Hanbang to fight acne and shrink pores. It contains 60% of propolis extract and 2% niacinamide. Known for its excellent anti-inflammatory and acne prevention properties for healthy skin while controlling sebum secretion and tightening pores.

  • Beauty of Joseon Calming Serum: Green Tea+Panthenol 30ml

    CHF 19.70 5. Essence Serum Oil
    Rated 0 out of 5

    Beauty of Joseon Calming Serum Green Tea+Panthenol is a calming serum enriched with 76% green tea extract, 2% panthenol and vitamin C to soothe damaged and sensitive skin while providing moisturizing, anti-aging and brightening effects to offer to make the skin appear clear, healthy and youthful again.

  • Beauty of Joseon Hanbang Serum Discovery Kit

    CHF 26.70 5. Essence Serum Oil
    Rated 0 out of 5

    Beauty of Joseon Hanbang Serum Discovery Kit – 10ml*4ea

    The Hanbang Discovery Kit was created for those who want to find out which of the four BOJ serums is best for their skin.

    It is a 10ml mini set with 4 types of serums that you can use or layer depending on your skin type or skin concerns. Embark on a wonderful journey of finding the right product for you before attempting a full-size bottle!

    Calming Serum: Green Tea + Panthenol

    • Solution: Green Tea Leaf Water 76% + Panthenol 2%
    • Notable Ingredients: Centella Asiatica Extract, Artemisia Vulgaris Extract, Sodium Hyaluronate
    • Texture : Watery and light texture
    • Effects: Soothing, calming

    Glow Serum: Propolis + Niacinamide

    • Solution: Propolis Extract 60% + Niacinamide 2%
    • Notable Ingredients : Betaine Salicylate (BHA), Tamanu Oil, Tea Tree Extract
    • Texture : honey-like texture
    • Benefits: anti-acne, anti-inflammation

    Glow Deep Serum : Rice + Alpha Arbutin

    • Solution: Rice Bran Water 68% + Alpha Arbutin 2%
    • Notable Ingredients: Glycerin, Niacinamide, Soybean Seed Extract, Barley Extract, Rice Extract, Sesame Extract
    • Texture : Watery and light texture
    • Benefits: anti-pigmentation, whitening

    Revive Serum: Ginseng+Snail Mucin

    • Solution : Ginseng root water 63% + snail slime 3%
    • Notable Ingredients: Ginseng Root Extract, Adenosine, Matsutake Extract
    • Texture : Light, slimy texture
    • Benefits: anti-wrinkle, anti-pigmentation
  • Beauty of Joseon Apricot Blossom Peeling Gel 100ml

    CHF 15.80 2. Facial peeling
    Rated 0 out of 5

    With the Apricot Peeling Gel from Beauty by Joseon you can remove dead skin cells – for a smooth and soft skin. With the help of nutrient-rich apricot and apple ingredients, you can refine your skin’s surface in no time. Your skin will be brighter, feel velvety soft and be optimally cleansed. Thanks to the reduced sebum level, blackheads no longer stand a chance.

    • Apricot Blossom is a natural source of antioxidants that protect the skin from free radicals that would otherwise accelerate aging.
    • A combination of plum, apricot and apple extractGently softens rough textures and evens out skin tone.
    • Should only be used 1-2 times a week for a long-lasting effect.
  • Beauty of Joseon Revive Serum: Ginseng+Snail Mucin 30ml

    CHF 19.70 5. Essence Serum Oil
    Rated 0 out of 5

    Beauty of Joseon Repair Serum: Ginseng+Snail Mucin is a light but nourishing serum enriched with the traditional Korean herbal medicine Hanbang. Formulated with 63% Ginseng Root Water and 3% Snail Slime to help fight aging and pigmentation.

  • Beauty of Joseon Ginseng Cleansing Oil 210ml

    CHF 22.80 1. Face Cleanser
    Rated 0 out of 5

    At Beauty of Joseon, we value cleansing as the most important step in skincare. If neglected, skin impurities and sebum can build up in your pores, potentially causing skin inflammation. Our cleansing oil gently emulsifies and removes these impurities, ensuring a clean and refreshed complexion. Over time, our team has numerously tested many products to find the perfect base oil for our cleansing solution. We selected Glycine Soja oil as a base for its lightweight yet potent cleansing properties, effectively removing dirt, sebum, and makeup residue. Enriched with ginseng seed oil, our cleansing oil imparts a subtle, calming scent, transforming your skincare routine into a peaceful ritual.

    1. Deep cleansing: Soybean oil is used as the base ingredient to gently dissolve dirt, waste, and makeup residues that accumulate on the skin.
    2. Micellar cleansing technology: Micellar is a particle composed of water and oil. When it comes into contact with the skin, the oil molecules attract and absorb waste and makeup residues like a magnet, while supplying moisture deep inside the skin.

    Main Ingredients:
    Soybean oil 50%: This is a skin-friendly oil extracted from Glycine Soja consisting of oleic acid, linoleic acid, and linolenic acid. It gently dissolves wastes without clogging the skin pores and, at the same time, acts as a conditioning agent to smooth the skin.
    Ginseng seed oil 0.1%: Ginseng seed oil helps to protect the skin from external stimuli. In addition, its unique healthy and cozy grass scent helps you enjoy cleansing more comfortably.

  • Beauty of Joseon Ginseng Moist Sun Serum 50ml

    CHF 22.00 10. Suncare
    Rated 0 out of 5
    Weightless, serum-like chemical sunscreen with anti-aging benefits.
    Shield your skin from harmful UV rays whilst adding intense hydration and nourishment. Korean red ginseng in this formula has potent rejuvenating properties, and is packed with antioxidants, helping to combat free radicals and promoting skin elasticity whilst reducing the appearance of fine lines and wrinkles. The UV-blocking chemical filters and capsulated active ingredients are naturally blended with the surfactant-free serum and absorbed into the skin evenly without leaving a sticky residue.
    • 30% Panax Ginseng Root Extract increases skin cell turnover, works as an anti-inflammatory, and protects the natural skin barrier while smoothing the surface of the skin.
    • 2% Niacinamide stimulates natural ceramide production, fades pigmentation, and leads to a firm, even complexion.
    • Olea Europaea (Olive) Fruit Oil balances natural facial oils and soothes redness and irritation with vitamins and fatty acids.
    Suitable for all skin types, in particular oily and combination skin.
  • Beauty of Joseon Green Plum Refreshing Toner AHA + BHA 150ml

    CHF 21.00 3. Mist-Toner
    Rated 0 out of 5

    The Beauty of Joseon Green Plum Refreshing Toner: AHA + BHA is a daily light and mild exfoliating toner that can wipe away dead skin cells, excess sebum, and other impurities on the surface of the skin that can remain after cleansing. The main ingredient is green plum water, which…

  • Beauty of Joseon Glow Deep Serum: Rice + Arbutin 30ml

    CHF 19.70 5. Essence Serum Oil
    Rated 0 out of 5

    The Beauty Of Joseon Glow Deep Serum: Rice + Arbutin is a lightweight, moisturizing serum with Hanbang (Korean traditional herbal medicine) that brightens the skin and works against pigmentation. Both Arbutin and Rice Bran Water work effectively to brighten dull skin and give it an even complexion. All ingredients in this serum are EWG green grade.

  • Beauty of Joseon Ginseng Essence Water 150ml

    CHF 22.00 5. Essence Serum Oil
    Rated 0 out of 5

    A fresh, nourishing toner with Hanbang (traditional Korean herbal medicine) ingredients for smoother and revitalized skin
    Solution:
    Ginseng root water 80%
    +Niacinamide 2% +Adenosine 0.04%
    +Ginseng Complex

    Notable ingredients:
    Ginseng Complex: Ginseng Root Water, Ginseng Callus Culture Extract, Ginseng Root Extract, Ginseng Berry Extract, Lactobacillus/Ginseng Root Ferment Filtrate
    Sebum control, brightening: niacinamide
    Moisturizing: Glycerin, Allantoin, Sodium Hyaluronate

  • Beauty of Joseon Red Bean Water Gel 100ml

    CHF 19.00 8. Moisturizer
    Rated 0 out of 5

    As skin matures, it tends to lose moisture and oil, leading to easier wrinkle formation. When the skin lacks sufficient moisture, it compensates by producing more sebum for protection. This imbalance can increase the risk of skin inflammation. Hence, maintaining the skin’s oil-water balance is crucial for its health. ‘Dynasty Cream’, our brand’s debut product, was formulated to supply ample moisture and balance the skin’s oil-water ratio. Over the past 5 years, valuable customer feedback has prompted us to expand our moisturizing cream line with fresh ingredients and a new formula. For those with oily skin, we’ve created ‘Red Bean Water Gel’. With its light gel consistency, it delivers abundant moisture without the greasy feel. The cream’s key components, red bean extract and a blend of three peptides, synergize to boost hydration and skin health.
    Main Ingredients:
    Haenam red bean extract 44%: Red bean has played an important role throughout Korean history. It was used as a medicine for its important role in the discharge of wastes and used as an ingredient in traditional food as well. Also, as recorded in ancient documents, women in the Joseon Dynasty used it with mung bean to wash their faces. Red beans help with the absorption of sebum, and the saponin in red bean peel helps skin health and elasticity.
    Peptide complex: It contains 3 types of peptides (SH-Oligopeptide-1 / SH-Oligopeptide-2 / SH-Polypeptide-1) to aid with skin health by helping to maintain the proper amount of growth factors, which naturally decrease due to aging.

  • Beauty of Joseon Glow Replenishing Rice Milk 150ml

    CHF 23.40 3. Mist-Toner
    Rated 0 out of 5

    A nourishing milk toner enriched with Rice Extract and Rice Amino Acids, that enhances moisture retention for a smooth, radiant complexion. The dual-layer formula controls sebum production, providing extra pore care for red and sensitive skin. Its light, non-sticky texture ensures comfort, perfect for achieving a plump, radiant finish without any greasy residue.

  • Beauty of Joseon Ground Rice and Honey Glow Mask 150ml

    CHF 22.00 4. Face Mask
    Rated 0 out of 5

    An all-in-one wash-off mask enriched with kaolin clay for sebum absorption and pore cleansing, with rice bran powder and 5% honey for deep hydration and exfoliating effects on the skin. Infused with recycled Makgeolli, it brightens, smooths, and enhances skin elasticity in just one step. Suitable for all skin types desiring youthful, plump, and radiant skin!

  • Beauty of Joseon Matte Sun Stick Mugwort+Camelia 18g

    CHF 18.50 10. Suncare
    Rated 0 out of 5
    A mattifying sunstick in a handy to-go pocket format.
    The new Matte Sun Stick from Beauty of Joseon protects the skin from harmful UV rays with its high SPF50 PA++++ Broad Spectrum. Silica powder regulates sebum and ensures a matte and smooth finish without stickiness. Mugwort and green tea extracts help smooth skin while retaining moisture. The matte formula doesn’t clump, feel sticky or greasy, even when applied over makeup.
    • Artemisia capillaris (mugwort) extract has been an important ingredient since the history of oriental medicine. Artemisia capillaris has a cooling effect and has been used since ancient times as a therapeutic agent to lower body temperature. It contains vitamins A and C as well as various minerals that nourish and soothe the skin.
    • Camelia Sinensis (Green Tea) Leaf Extract is a natural antioxidant that reduces redness, increases skin elasticity and preserves the moisture barrier.
    • Silica Powder improves skin’s elasticity, texture and hydration and reduces visible signs of aging. The sebum-regulating silicon dioxide powder regulates the sebum on the skin and makes the skin feel smooth and soft without being greasy.
    • Suitable for all skin types, especially for oily skin for active sebum secretion.
  • Beauty of Joseon Light On Serum Centella + Vita C 30ml

    CHF 19.00 5. Essence Serum Oil
    Rated 0 out of 5

    It is a brightening serum that contains Centella Asiatica Extract and Vitamin C as key ingredients.

    The disadvantages of existing pure vitamin C products on the market, such as stickiness, greasiness and dryness, have been improved. The irritation of the product has also been reduced through the use of highly stable vitamin C derivatives. Organic Centella asiatica extract with a high active ingredient content is used and blended to further improve the soothing and moisturizing of the skin.

    Main ingredients:

    • Centella Asiatica Extract 68%: Centella asiatica, long used for medicinal purposes in Asia, is also called tiger grass because wounded tigers used to actually heal their injuries by turning to centella asiatica rolled around. Madecassoside, asiaticoside, madecassic acid and Asian acid from Centella asiatica are effective in soothing and regenerating the skin and also help regulate moisture and improve skin tone.
    • 3-O-ethylascorbic acid 10%: It is a vitamin C derivative with improved stability compared to pure vitamin C, which can maintain a stable state for 90 days even at 40 °C . Compared to other vitamin C derivatives, it has a high skin affinity, so it is excellently absorbed, is less irritating and has a pleasant effect on the skin.
  • Beauty of Joseon Red Bean Refreshing Pore Mask 140ml

    CHF 23.65 4. Face Mask
    Rated 0 out of 5
    • Acne and skin impurities
    • Pore cleansing and refinement

    The moisturizing soft-mud formulation helps absorb sebum and remove impurities without causing dryness or a feeling of tightness. At the same time, it provides a refreshing, cooling sensation. The Red Bean Pore Mask combines the skin-refining benefits of Haenam red bean extract with the deep-cleansing properties of kaolin. This mask not only improves skin texture and clarity but also offers a refreshing, cooling feeling that soothes the skin during application.

    1. Removes dead skin cells.
    2. Deep cleansing
    3. Cooling after-feel

    Main Ingredients:

    Haenam Red Bean Extract 30%

    Red beans have long been an important herbal remedy in Korean history and a popular ingredient in skincare. Women of the Joseon Dynasty, who valued clear and pure skin, used ground mung beans and red beans for face washing. The high saponin content in red beans helps absorb sebum and acts as a natural exfoliant.

    Kaolin:

    The kaolin component is a master at absorbing sebum, ensuring your skin stays oil-free and your pores do not clog. Together with Haenam red bean extract, it delivers a remarkable double punch to your skincare routine.

    Pairs well with: Red Bean Water Gel and Ginseng Essence Water

  • Beauty of Joseon Jelloskin Massage Cream for Face & Body 200ml

    CHF 28.00 7. Spot treatment
    Rated 0 out of 5
    • Luxurious Massage Cream: Indulge in a pampering skincare experience with our Beauty of Joseon Jelloskin Massage Cream, designed to moisturize and relax your skin. Pamper yourself with a spa-worthy massage experience that leaves your skin feeling soft, supple, and relaxed. Moisturizing Formula: Infused with hydrating ingredients, this cream deeply nourishes your skin while leaving it feeling soft and supple. Combines deep moisture with a glide-on texture, perfect for a relaxing facial or full-body massage.
    • Relaxation and Soothing: Ease away tension and fatigue as you massage this cream into your skin, enjoying its soothing properties that help calm both body and mind. Eases tension and discomfort, making it ideal for tired muscles and achy joints. Slow Absorbing for Massages: With its slow-absorbing formula, this cream is perfect for extended massage sessions, allowing you to fully enjoy the benefits of relaxation and muscle relief.
    • Great Gift: Perfect for grandparents, moms, dads, girlfriends, and boyfriends as a birthday gift and for special occasions. Present your loved ones with this Jelloskin Massage Cream.
  • Beauty of Joseon Green Plum Refreshing Cleanser 100ml

    CHF 14.50 1. Face Cleanser
    Rated 0 out of 5

    The Beauty of Joseon Green Plum Refreshing Cleanser is a light, gel-type, mildly acidic facial cleanser that gently removes impurities, dirt, and dead skin cells while retaining moisture and nourishing the skin from deep within. It is formulated with calming, hypoallergenic ingredients, like plum water and mung bean seed extract to replenish the skin and help maintain a healthy skin barrier. The cleansing formulation is cruelty-free and eligible against animal testing. Moreover, it doesn’t contain any artificial fragrances and dyes, essential oils, mineral oils, which may irritate sensitive skin. Suitable for all skin types.
    Main Ingredients:
    24,5% Green Plum Fruit Water: brightens and plumps skin, protects against radical damage and oxidative stress, and aids in cellular repair, sebum production, and skin turnover.
    2,94% Mung Bean Seed Extract: helps to combat dullness, improves skin texture, and shields the skin from UVA and UVB damage.
    Green Tea Leaf Extract: helps to improve the skin’s natural moisture, fights acne, unclogs pores, and reduces inflammation.

  • Beauty of Joseon Calming Line

    CHF 19.70CHF 25.50 Beauty Box
    Rated 0 out of 5

    Is enriched with green tea extract, panthenol and vitamin C to soothe damaged and sensitive skin while providing moisturizing, anti-aging and brightening effects > to make the skin appear clear, healthy and youthful again. Ginseng and goji berries are also included to soothe and nourish the skin.

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