Why Korean cosmetics?
5 reasons for Korean cosmetics
The Korean ideal of beauty
Korean women are known for their beautiful, clear skin. They are among the most demanding beauty consumers in the world, because flawless, firm skin and an even complexion are the ideal of beauty in Korea. That’s why Korean women care more about skincare than makeup. When it comes to facial care, they pay particular attention to innovative products with natural ingredients that are effective and kind to the skin.
Worldwide success of the BB Cream
Why are beauty industry insiders and consumers so convinced of Korean skincare? Since the worldwide success of the BB Cream and CC Cream, cosmetic products from Korea have stood for innovation, quality and high efficiency.
As early as 2011, American experts determined that the innovative and modern technology of dermatology in Korea is 12 years ahead of the world and consequently declared Korea as the “New Skincare Superpower”. But also in Europe and Germany, bloggers and YouTubers as well as professional make-up artists have long since discovered the Korean beauty phenomenon.
5 reasons for Korean cosmetics are as follows:
1) Innovative products
BB Cream, CC Cream, Mask Sheet (sheet mask), Cushion Compact (liquid makeup cushion) – all these innovations originated in Korea. Korean cosmetics manufacturers are striving to satisfy very demanding customer needs by launching innovative products with new textures and effective formulas. For this reason, the research and development area of the cosmetics companies has a very high priority. There are several thousand cosmetic brands in Korea, all of which are in competition with each other. Out of this came the innovative beauty industry in Korea, which is many years ahead of the West and is now recognized as a leader in the world.
2) Unique ingredients
Korean skin care products use the most effective ingredients from the west and much more! In Korea there is an impressively large repertoire of innovative ingredients such as mucin extract (snail secretion), starfish extract or bee venom extract. In 2014, skin-regenerating moisturizers with mucin were among the best-selling products in Korea.
3) Modern natural cosmetics
The tradition of Korean skin care is based on natural ingredients from plants and herbs and has been passed down from generation to generation. Even today, Korean women attach great importance to their beauty care with skin-friendly natural ingredients in their purest form and avoid cosmetics with chemical ingredients. The Korean care products contain, for example, natural extracts and effective active ingredients from fermented soybeans, green tea, bamboo, honey, algae, ginseng etc.
4) Korean beauty philosophy
Korean beauty philosophy focuses on improving the skin from within. Korean women don’t believe in getting a glowing, even complexion overnight by just treating the outer layers of the skin. Instead, Korean beauty care places a lot of emphasis on maintaining a healthy, well-hydrated and nourished skin environment for results that last a lifetime.
5) Affordable price
The competition among the numerous cosmetic brands in Korea has a positive aspect for the consumers: The strong competition among themselves and the high demands of the beauty consumers in Korea have led to the fact that Korean cosmetic manufacturers can offer their products of the highest quality at reasonable prices and are therefore available to everyone make available.